ABOUTA jewelry designer, passionate about creativity, beauty, and objects with personality, decided to follow her dream and launched her first collection in 2010 after a career in banking. Having grown up in Poland and influenced by a family with eclectic interests, Joanna has always been fascinated by art and design. While always paying attention to fashion and what's current, she offers versatile and stylish jewelry accessories that can be worn everyday, be a part of a modern wardrobe, and withstand the test of time.
She is committed to localized production, sustainability, and using recycled metals as much as possible - the entire jewelry making process is completed in Seattle, USA, all items are produced in small quantities, finished by hand, with careful attention to detail.
Joanna Morgan Designs studio and showroom are located in Seattle's historic Pioneer Square, and are open by appointment, or at First Thursday Art Walks and Second Saturdays, as well as for other events.Awards:
Best Jewelry Designer (2014) by Seattle Weekly
Best Accessory Designer 2013 (tied) in Seamless in Seattle competition by Seattle Magazine.
Tell us about your designs ingenuity: I believe in timeless, original pieces, and I try to make jewelry that is not only pleasing to the eye, but has a certain personality. I like hearing - "I immediately recognized this is your work when I saw it" and “I’ve never seen anything like it before”. It means that I succeeded in making something that is unique, and has my specific "print" on it.
Who do you design for? Who is a typical Joanna Morgan customer? Women (and men) who come to me to shop for jewelry are not guided by latest fashion "trends". It does not mean that my customer is not fashionable, or is not interested in style. But for them I offer something that they cannot find in a department store - something that is not mass produced, that shows a hand of its maker. Women who like my jewelry are independent, openminded, adventurous. Some of them come from creative field, they're of various ages, nationalities, backgrounds. They don't want a cookie cutter adornment. They want to make a statement with their accessories, but without "raising a voice". Also, many of them are conscious of where their purchases come from, how they were made, and appreciate my commitment to eco-friendly production, and that I work independently. I think my followers also appreciate my esthetic, my attention to detail.
Can you describe the lifestyle the brand speaks to? The general "vibe" of my designs is "edgy feminine". It's for those who do not like to follow the rules to the letter, and who want to stay curious and even intrigued. It's for a female (and some guys too) who are not afraid to be noticed, and keep discovering and learning and are not intimidated by something that may be a bit different. My jewelry is for everyday living, there are not really "occasion" pieces in my collections, which echoes my own philosophy that we all need great accessories for everyday living, that fit our modern lifestyle, and will withstand the test of time.